Domain authority yang jadi matriks penilaian adalah domain utamanya. Misalkan, yang jadi penilaiannya adalah www.namadomain.com saja bukan www.namadomain.com/artikel. Sedangkan page authority adalah yang dalam penilaiannya url masing-masing halaman.
Maka setiap website akan memiliki satu nilai domain authority tetapi memiliki nilai page authority yang berbeda tergantung dengan kualitas setiap halaman. Misalnya, page authority di homepage yaitu www.namadomain.com itu bisa berbeda dengan page authority di sub halamannya misalkan www.namadomain.com/artikel.
1. Artikel Yang Unik juga Berkualitas
Artikel yang dibuat akan menjadi kunci utama, mengapa demikian? Ya karena tujuan kita membuat blog / website itu untuk dikunjungi manusia, yang setiap manusia mempunyai keinginan berbeda-beda.
Oleh sebab itu sebisa mungkin buatlah artikel yang unik dan berkualitas.
Saran buatlah artikel yang panjang dan lengkap tapi jelas dan mudah dipahami. Maksudnya seperti ini, jika postingan Anda lengkap atau paling lengkap, maka Anda telah memberikan benefit yang lebih kepada pengunjung Anda.
2. SEO On-Page Website
SEO itu ada dua yaitu SEO On Page dan SEO Off Page. Keduanya sama-sama penting.
Adapun indikator SEO On Page yang baik adalah :
Keyword Density, jangan lakukan keyword stuffing (mengulang keyword yang sama berkali-kali).
Heading Dinamis, gunakanlah heading yang bervariasi yaitu H1, H2, H3, H4, H5, H6 dan H7. Ini seperti Anda membuat makalah. Untuk judul website H1, judul artikel H2, sub judul H3, dst.
Permalink, gunakanlah URL yang singkat dan padat (dengan keyword utama di link URL lebih baik).
Buat judul yang menarik, buatlah judul artikel yang mengundang orang untuk mengklik website kita
Gunakan media pendukung, media disini bisa gambar ataupun video.
3. Internal Link Di Postingan Artikel
Semakin banyak internal link di website anda semakin bagus. Asalkan internal linknya yang dibuat teratur.
Semakin Anda serius mengurus website dengan memperbanyak artikel maka akan semakin memudahkan untuk membuat internal link. Buatlah internal link yang mengarah di postingan lama Anda.
Hal ini akan menguatkan website Anda, bahwa web Anda emang pas membahas topik tersebut.
4. Backlink
ada beberapa cara mendapatkan backlink diantaranya :a. Sediakan konten yang berkualitas sebagai pondasi
b. Broken link building
c. Resource link building
d. Intip backlink dan strategi milik kompetitor
e. Guest blogging untuk mendapatkan traffic
6. Domain semakin berumur Domain Authority dan Page Authority Website akan meinigkat.
Setelah melakukan hal-hal diatas secara berkelanjutan maka Domain Authority dan Page Authority Website akan meningkat karena itu tidak instan, butuh waktu.
Jika Anda tidak sabar maka bisa membangun website dengan menggunakan domain yang sudah lama yaitu domain tua yang sudah mati dan di hidupkan kembali, tetapi skor Domain Authority dan Page Authority masih tinggi.
7. Perbanyak Mempublikasikan Artikel Yang Unik dan Berkualitas
Artikel itu seperti jaring laba-laba, semakin banyak artikel maka semakin luas pula jaring tersebut. Dengan semakin luas jaring tersebut maka semakin mudah laba-laba mendapatkan mangsanya (visitor).
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